Overland Nomadic is a Nevada-based startup specializing in purpose-built accessories for Rivian vehicles. Founded by an experienced engineer from Tesla and Rivian, the brand focuses on practical, modular solutions for off-road and overland travel - designed for ease of use, durability, and seamless vehicle integration.
At the center of the logo, the compass needle is tilted at a 12-degree angle, referencing the difference between true north and magnetic north as seen from Las Vegas—an intentional nod to where the company was founded. This subtle detail captures the brand’s adventurous yet precise character: always moving forward, with a clear sense of direction.
The color palette—featuring tones like deep teal, burnt orange, and soft neutral accents—was chosen to complement natural settings while offering a modern take on classic outdoor branding. It evokes a sense of durability, calm, and motion, supporting a clean, versatile design system across digital and physical applications.
